History + Beer = <3

July 11, 2017

QingMing is a beer inspired by artifacts discovered during archeological digs in Taixi and a Changzikou tomb dating from the Late Shang/Western Zhou Dynasties circa 1600-722 bce. Many of the ingredients and flavorings being used at the time are not currently legal to use in beer production, so Off Color Brewing has created an amalgam based on the lessons learned from both archaeological sites. 

https://chicago.thelocaltourist.com/news/local-tourist/drink-history-color-brewing-and-field-museums-ancient-chinese-beer-release

I love “living history” and find it to be one of the most personal ways to engage with, and be inspired by, history. How better to connect with the people of the past  than to recreate how they lived on the most basic level? What they ate, what they drank, the occupations they had, the clothing they wore. As I have mentioned in prior blog posts, I have a passion for looking at history through a holistic anthropological lens, and I love that museums are taking initiatives to do more of that in their public programs. I have also stressed the importance of engaging with audiences on their level – most people are not experts in history or art. Most prospective audiences are average joes, and what average joe doesn’t love to crack open a cold one with friends!?

The Field Museum has worked with Off Color Brewing to create specialty beers that reflect their collections, and this week they are releasing a new beer “QingMing” at a special event at the Field. This beer will reflect the brewers take on brewing techniques and ingredients that would have been apparent in the Zhou Dynasty, and as visitors explore actual artifacts of this time period – they can get their sense of taste engaged as well. 

I love history, I love beer, who will I see there?!

About Us

We are innovative storymakers and creative technologists devoted to visitor-first experiences.

We make audio tours, mobile apps, multimedia guides, podcasts, interactives, and superior story-driven content for the museum and cultural sector.

UK Office

The Office Group
20 Eastbourne Terrace
Paddington
London W2 6LG
United Kingdom
+44 (0)20 3365 8600

US Office

15 River Road, Suite 15B
Wilton, CT 06897
USA
Tel: (203) 523-0320
Fax: (203) 354 5519
© 2019 Antenna International All rights reserved.
Our Podcast, Above the Fog. Listen Now