How SFMOMA Transformed Audio "Tours" into Audio "Adventures"

March 3, 2017

To that end, we adopted a set of maxims that would guide our storytelling across platforms:

1. Share your passion with me generously, and with genuine excitement.
2. Offer me a voice of experience that I can only get here.
3. Give me something I can relate to from my lived experience.
4. Introduce me to artists as the complex, fascinating humans they are.
5. Surprise and delight me with unexpected perspectives and experiences.

http://mw17.mwconf.org/paper/audio-that-moves-you-experiments-with-location-aware-storytelling-in-the-sfmoma-app/

Proud to be called out in this informative white paper by SFMOMA’s Senior Content Producer Stephanie Pau chronicling the risk-taking, sound-forward thinking that went into the creation of the Museum’s new location-aware storytelling app.  As SFMOMA’s creative partner, Antenna created nine hours of content in five languages, including stand-alone “nearby audio” messages, immersive audiowalks narrated by local personalities, and experiential soundscapes, questioning all previous tried-and-true conventions, and pushing the art of audio into new and exciting territory.  Lots of good data and learnings cited here.  Stephanie will be presenting this at Museums and the Web later this year.

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We are innovative storymakers and creative technologists devoted to visitor-first experiences.

We make audio tours, mobile apps, multimedia guides, podcasts, interactives, and superior story-driven content for the museum and cultural sector.

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