Valencia Cathedral

Client Profile Built upon the site of a Roman temple, Valencia Cathedral incorporates many architectural styles including Romanesque, Gothic, and Baroque. The Roman Catholic cathedral also houses artistic treasures and relics—including the Holy Chalice and two Goya paintings. The cathedral is an operating church that holds mass and is open to visitors and tours nearly every day of the year. Challenge The Valencia cathedral is a top-rated tourist attraction, seeing hundreds of visitors each day. During peak season, as many as 20 group tours visit the cathedral at the same time. The group tours consist of school tours, international groups and many more. Tours are even in operation during ma...[read more]

Client profile Built upon the site of a Roman temple, Valencia Cathedral incorporates a number of architectural styles including Romanesque, Gothic, and Baroque. The Roman Catholic cathedral also houses artistic treasures and relics—including the Holy Chalice and two Goya paintings. Challenge – improving visitor experience Valencia Cathedral is an active place of worship and a popular cultural attraction. Visitors enjoy the best experience at the Cathedral by taking an audio tour during the set opening hours. This was not always the case. In the past, there had not been any set opening hours and very little explanatory information provided to visitors. This created some challenges: ...[read more]