We did it! Hirshhorn Eye takes home GLAMi, W3 and IDCA awards

Our latest IR app takes home FIVE prestigious global awards

What do you get if you match image recognition with unmissable content and an easy to use app? A smash hit! The fruit of Antenna’s partnership with the Smithsonian’s Hirshhorn Museum and Sculpture Garden – the Hirshhorn Eye or “Hi” – has now won a bevy of highly-regarded international awards, including:

• Gold award for Best Mobile Experience at the American Alliance of Museums’ Media & Technology MUSE Awards
• Best Museum-Wide Guide or Program at the Museums and the Web GLAMi awards
• Best app at the International Design and Communication Awards (IDCAs)
• Gold award for Mobile Apps/Sites Cultural at the Academy of Interactive and Visual Arts W³ Awards
• Gold award for Mobile Features Best Use of Mobile Camera at the W³ Awards

All that follows on the heels of an incredible write-up in tech bible Mashable which describes the app as “actually cool” (Mashable is the go to consumer focused publication for technology, and rarely picks up on museum apps) and a “mobile guide that makes pulling your phone out in a museum worth it” – high praise indeed!

Antenna’s Mary Kostell with Hilary-Morgan Watt, Digital Engagement Manager at the Hirshhorn

What has made the app such a success?

A collaboration led by Antenna with Hirshhorn curators, educators, Linked by Air (development) and Captain and the Fox (videos), we’ve created an app which makes the most of incredible stories and the latest technology.

The guide features over 150 exclusive pieces of audio and video including insightful, unexpected interviews with renowned artists Yayoi Kusama, Annette Lemieux, Damien Hirst and Jeff Koons. Each piece of multimedia is unlocked by scanning the art on view using image recognition technology – a first of its kind. And the experience is seamless. Visitors don’t even need to download the app, just visit https://hi.si.edu/ on nearly any smartphone to come eye-to-eye with artists.

Our Director of Creative Strategy (AME/APAC) & Global Head of Interactive Design, Alice Walker with Hilary-Morgan Watt

Get in touch to find out more about how we made the app – or set up a creative Story Jam to start to develop your own!