Our Take on “Take Up Rates”

August 31, 2016

It’s not as simple as “build it and they will listen.”  Visitors need to know an audio tour or multimedia guide is available. Lots of things are coming at them when they first enter your space.  We’ve found that constructive thinking around the What Where and How of signage can have a significant impact on your “take up rate.”

  • 1. Signage, inside and out
    Clearly marked signage outside of the museum will ensure that visitors can mentally plan their first steps into your site. They’ll know that they can buy a ticket and pick up a tour before entering the exhibitions.
  • 2. Flags and graphics
    Use flag graphics to let visitors know that a tour is available in their language. This is an effective way to communicate with both multilingual visitors and in large spaces where text is not easily seen from far away.
  • 3. Customized Entrypoints for Temporary Exhibitions
    Adding a distribution kiosk at the entrance to a temporary exhibition reminds visitors that a tour is available and convenient, rather than forcing them to return to the main entry way to pick up their device. Signage at the distribution point can alert visitors to the audio tour and the exhibition itself.
  • 4. The “people factor”
    Never underestimate friendly looking staff distributing a tour. If they catch the eye of a visitor, have them ask the patron directly if they would like a tour. The staff can show how to use the device and answer questions about the audio tour experience.
  • 5. Location, location, location
    Placing the audio tour desk in a highly trafficked location will remind visitors to pick up and return their device upon exit, without the need for even more signage.
  • Our on site operations teams are available for helping your museum get on the right track for audio tour distribution. You can learn more about that here.

Contact us to find out more about this or any of our projects

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About Us

We are innovative storymakers and creative technologists devoted to visitor-first experiences.

We make audio tours, mobile apps, multimedia guides, podcasts, interactives, and superior story-driven content for the museum and cultural sector.

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