Behavioral Data Reporting offers ongoing, detailed tour engagement analysis. It provides unprecedented audience
understanding, leading to insights that drive action. Leverage the power of guided tour engagement data to adapt to your visitors’ changing needs.
Accessed via a simple to use, secure, online dashboard, Behavioral Data Reporting gives you a comprehensive overview of what your visitors are doing. It is accessible anywhere, anytime, via an internet-connected laptop, and can show data for multiple guided tours. Dozens of filters allow for in-depth analysis, which can be exported in CSV format for aggregation with other data sets.
Our visitor engagement tracking technology allows you to understand what your visitors are doing throughout their tour experience. By time of day and day of week reports, you are able to understand trends and take action.
Using insights from Antenna’s technology, you are able to identify guided tour trends and adapt to changes in visitor habits for every tour group that walks through your doors.
The tour engagement reports give you actionable insights from tracking and monitoring visitors engagement points to timing at stops throughout the tour.
No matter your audience, tour tracking data provides you with information to continually improve the visitor experience for all of your guests.
Antenna has extensive experience creating guided tour solutions for all types of public attractions, from ancient historical sites that experience thousands of guided tours a month to sleek, modern factories looking to offer their visitors a fun, unique experience and everything in between.
This is made possible with innovative technology that offers:
Want insights into a specific event, promotion or season? Gain an unparalleled ability to review data dynamically
Filter by a wide range of data points, e.g. specific languages or stops
Choose how you want data to be visualised
Breakdown per tour available for sites with multiple tours
Migrate to our new solution and keep all pre-existing data
Utilizing Amazon’s Athena and S3 services, the infrastructure for our Visitor Insights & Tour Data Reporting solution is built on a highly secure and reliable foundation. The ability to absorb data intelligently means it won’t lock-up when numbers spike or the data is incomplete. Plus, if your internet connection goes down, our solution still allows device data logs to be processed when the devices are docked.
Available for our M3 Multimedia Player or XP3 Audio Player, and part of the Antenna Ecosystem, Behavioral Data Reporting is your one-stop shop to understanding what your visitors truly want.
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General Support:
If we can assist you with anything else, please click here to contact your regional team.
Virtual Tours:
If you’re considering putting your tours online, click here to find out more about the Antenna PWA – a BYOD and remote solution.
We’re dedicated to working through this as helpfully and positively possible, and will be closely monitoring and evaluating the situation in order to continue to provide the best service we can.