Innovation: Why the whole is greater than the sum of its parts

Second, and perhaps of even greater significance, Welch is leading a transformation of attitudes at GE—struggling, in his words, to release “emotional energy” at all levels of the organization and encourage creativity and feelings of ownership and self-worth. His ultimate goal is to create an enterprise that can tap the benefits of global scale and diversity without the stifling costs of bureaucratic controls and hierarchical authority and without a managerial focus on personal power and self-perpetuation. This requires a transformation not only of systems and procedures, he argues, but also of people themselves.

The most successful organizations are those that can prep for the future and push the envelope creatively to find the next innovative idea. Influence is everywhere; but in order to achieve exceptional business results, we need to be leveraging process, technology, strategic thinking – and most importantly people – to deliver world-class, disruptive products.

Innovation takes teamwork

At Antenna, the world’s leading provider of audio and multimedia visitor experiences, we use innovation to turn our business around – not only through developing more efficient products but through constant attentiveness toward the efficiency of our existing processes, too. To enable a workplace environment of innovation, we put our teams at the forefront of technological change and emerging trends. When we embrace the unique differences in people – we get the best outcomes. A collaborative attitude is vital when reflecting as it allows for a comprehensive and thoughtful sharing of expertise. This has empowered our employees to perform complex tasks and develop solutions to novel problems, enabling greater satisfaction, initiative, transparency and reliability in the workplace.

The consumer drives innovation

One of the main challenges we face is in identifying ways to provide a superior customer experience. While the customer may not always be right, it is important to listen to and take into consideration the expectations they present and feedback they provide. The consumer market is always evolving and customer demands are not slowing down anytime soon; therefore, it’s crucial to have development solutions that encourage rapid and flexible responses to change. To learn anything going forward, companies must integrate technology that can grow over time. Stagnant processes and thinking will keep your business from reaching customers who are constantly on the move and always on the lookout for the next future trend. If we can connect the dots between the technology and the end user, then we can give customers exactly what they need. For us, this is one of the most exciting part of innovation. People matter. Process matters. A successful organization will leverage both to deliver a step change in business performance.

Integrate to innovate

We live in uncertain international environments that demand high levels of business acumen, tech savviness and change readiness. This requires us to have a tight grasp on technology trends across several sectors to improve our commercial effectiveness and operational efficiency. Every business has the same types of challenges but to solve these, we need to identify the best way of satisfying our customers. From building an exceptional team around us, to on-boarding new technology solutions that are customizable down the road to creating efficiencies in multiple areas – innovation is infinite when you unify people, process and tools.

How are you creating a culture of innovation in your organization?

About Us

We are innovative storymakers and creative technologists devoted to visitor-first experiences.

We make audio tours, mobile apps, multimedia guides, podcasts, interactives, and superior story-driven content for the museum and cultural sector.

UK Office

The Office Group
20 Eastbourne Terrace
London W2 6LG
United Kingdom
+44 (0)20 3365 8600

US Office

15 River Road, Suite 15B
Wilton, CT 06897
Tel: (203) 523-0320
Fax: (203) 354 5519
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