Italy's trend to virtual reality

A partire dal 4 febbraio 2107, infatti, il sito riapre con degli innovativi interventi multimediali nella prospettiva di valorizzazione scientifica del cantiere. Come implementazione rispetto agli anni precedenti è stato realizzato un progetto site specific di realtà immersiva e video racconto. I due interventi proposti si sviluppano lungo il percorso in dodici tappe della visita guidata: una proiezione emozionale che racconta la storia della Domus nella galleria d’ingresso e un’installazione in realtà virtuale all’interno della Sala della volta dorata, fruibile tramite visori Oculus Rift.

Nero’s extravagant villa on the Oppian Hill, the “Domus Aurea”, is only one of the recent ambitions in Italy to recreate original contexts of the past by virtual reality. Thanks to the capacity of Oculus Rift  to show three dimensional images and bring them alive, visitors are immersed in a 2000 year old ancient world. At Ara Pacis, the Augustus Altar was the first project at a Roman archeological site to use this technology. 

Aside from the ancient world, the same experience can now be done with past exhibitions. For example, at MACRO (The Museum of Contemporary Art of the City of Rome) one of their exhibitions from last year can be re-lived virtually with the help of the same system.

In Rome, virtual exhibitions like Van Gogh Alive have had great visitor success and further projects are in planning. 

However, what I personally am missing in this greatly developed experience from a technological point of view, is the informative side. To match the high grade of visual immersion, an accompanying and equally immersive story would fit and complete the experience perfectly. 

About Us

We are innovative storymakers and creative technologists devoted to visitor-first experiences.

We make audio tours, mobile apps, multimedia guides, podcasts, interactives, and superior story-driven content for the museum and cultural sector.

UK Office

The Office Group
20 Eastbourne Terrace
London W2 6LG
United Kingdom
+44 (0)20 3365 8600

US Office

15 River Road, Suite 15B
Wilton, CT 06897
Tel: (203) 523-0320
Fax: (203) 354 5519
© 2021 Antenna International All rights reserved.
Our Podcast, Above the Fog. Listen Now
English 中文 Italiano Français Deutsch España Polski België