#MandHShow - I spy, with my virtual eye...

I joined forces with Sarah Jones, a senior media academic and 360º storyteller, to ‘live’ in virtual reality. This included eating, sleeping, running, fighting, driving, wing-walking, even getting a tattoo! Everything we tackled, we did so for a reason, not just because we could but to show the outside world that VR has a place in our lives and is there to complement it, rather than replace it.


Wearables. Virtual Reality. Augmented Reality. Passing buzzwords, or the future of museums and cultural spaces? These were the themes that Dean Johnson of Brandable covered in his Museum & Heritage Show talk on ‘Tomorrow’s Technology Today’. As he writes in the article cited below, he’s recently spent 48 hours living in VR, so he’s something of an expert.

I took away a lot from Dean’s session, given the ubiquitous contemporary thinking around VR and AR in our sector, but a couple of thoughts in particular stood out.

Overall though, the deal-breaker with this new kind of tech (and I think this is applicable to any kind of hitherto unknown innovation in a cultural space) boils down to two simple questions: how do you get visitors to it, and what are they inspired to take away from it?

About Us

We are innovative storymakers and creative technologists devoted to visitor-first experiences.

We make audio tours, mobile apps, multimedia guides, podcasts, interactives, and superior story-driven content for the museum and cultural sector.

UK Office

The Office Group
20 Eastbourne Terrace
London W2 6LG
United Kingdom
+44 (0)20 3365 8600

US Office

15 River Road, Suite 15B
Wilton, CT 06897
Tel: (203) 523-0320
Fax: (203) 354 5519
© 2021 Antenna International All rights reserved.
Our Podcast, Above the Fog. Listen Now
English 中文 Italiano Français Deutsch España Polski België