Will the algorithm age make us happier?

“Algorithms are often elegant and incredibly useful tools used to accomplish tasks. They are mostly invisible aids, augmenting human lives in increasingly incredible ways. However, sometimes the application of algorithms created with good intentions leads to unintended consequences.”


Algorithms are aimed at optimizing everything. They can save lives, make things easier and conquer chaos. An algorithm provides ‘the best’ route through a city or even a building. And an algorithm can select ‘the most important’ art of a museum. Or can it?

In my personal experience, trusting on an algorithm too much means that we may be exposed to ‘filter bubbles’ and lose creativity’. Worse of all we’ll miss the serendipity.

Just walking around in a city – or a museum for that matter – offers a lot of unexpected encounters and new information. If guided by some smart algorithm, someone else has already made decisions for you. Is that what you want? Think again 🙂

About Us

We are innovative storymakers and creative technologists devoted to visitor-first experiences.

We make audio tours, mobile apps, multimedia guides, podcasts, interactives, and superior story-driven content for the museum and cultural sector.

UK Office

The Office Group
20 Eastbourne Terrace
London W2 6LG
United Kingdom
+44 (0)20 3365 8600

US Office

15 River Road, Suite 15B
Wilton, CT 06897
Tel: (203) 523-0320
Fax: (203) 354 5519
© 2021 Antenna International All rights reserved.
Our Podcast, Above the Fog. Listen Now
English 中文 Italiano Français Deutsch España Polski België