In a world where late-night openings and Instagram experiences are creating a buzz among a new generation of cultural visitors, interpreting and understanding art is no longer just a one-way discussion. Like many museums, one of Munich’s leading art museums, the Kunsthalle München, wanted to know how could they tap into this “buzz,” empowering their visitors while also creating their own dialogue with them. Enter Antenna, with heyKH, a powerful new platform designed specifically for this need.
Unlike multimedia guides, heyKH is a participatory experience that relies mainly on user-generated content. It gives visitors a voice, letting them interact directly with each other, while also allowing the museum to enter into this dialogue, based on users’ particular profiles and interests.
As cultural content creators and storymakers, we knew that heyKH needed to be more than just an informative experience—it needed to be immersive and engaging. Thanks to image recognition and location-based technology, that is now possible.
The complete heyKH experience offers visitors the ability to:
In this way, the heyKH app marks the creation of a living, breathing cultural connection. Sharing opinions and ideas with various similar museumgoers while also engaging in conversation with the museum itself offers the visitor a unique, ever-evolving experience—one that is both highly social and rewarding.
heyKH is empowering visitor experiences at Kunsthalle München all the time. For example, it’s used at special events like the nighttime social gathering Afterwork, which takes place the third Wednesday of the month. Here, over drinks and accompanied by a DJ, visitors can use the heyKH platform to identify and communicate with each other in a much more relaxed, informal way, discussing a wide array of topics beyond simply the exhibitions. They can even vote and make recommendations on items such as their favorite cocktail (in the app’s Drink&Talk community).
In an age where attention spans last only as long as you can swipe and conversations can seem more like quick-fire game-show rounds, heyKH is a way for museums to make sure they can continue to tell their stories without being left behind the curve. More than that, it allows them to become a part of the “buzz” and offer a social experience that a whole new generation of visitors can relate to.
Contact us to find out more about this or any of our projects
Contact UsYour Antenna Devices:
If you need to safely power down your equipment for an extended period of storage, please follow these steps
General Support:
If we can assist you with anything else, please click here to contact your regional team.
Virtual Tours:
If you’re considering putting your tours online, click here to find out more about the Antenna PWA – a BYOD and remote solution.
We’re dedicated to working through this as helpfully and positively possible, and will be closely monitoring and evaluating the situation in order to continue to provide the best service we can.